Job Summary

The Vice President of Marketing is responsible for marketing all Widewaters Hotels properties by marketing promotions, digital marketing and social media. This position will be representing the hotel interactions, dealing with vendors relative to sales and operational questions, concerns, and issues.  The Vice President of Marketing is to adhere to the mission and values of Widewaters.

Essential Functions of the Job

Leadership

• Oversee all matters related to marketing and communications including media relations, digital marketing, consumer relationship management, social media, brand identity and collateral production to ensure fully integrated campaigns.
• Manage agency relationships and collaborate with leaders across property teams (GM, DORMs, DOS, F&B) with respect to marketing campaigns, media and advertising alignment.
• Align and support the area or property Marketing Specialists in the corporate, brand and property marketing execution. 
• Spearhead marketing plans to prioritize messages and delivery channels for packages, need periods and groups designated by the hotels.
• Measure, analyze and report performance of all marketing campaigns and assess against goals of work done in-house or by agencies (ROI and KPIs).
• Manage booking links, listings and other activities on websites for most up-to-date content with third-party partners (YEXT, Guestbook, TripAdvisor, Expedia, WordPress, etc.).
• Assist in monitoring and controlling annual marketing budget to meet and exceed overall Hotel goals.
• Oversee organic social media contact and responses for properties.
• Evaluates competitor positioning in the market to identify points of differentiation for use in creative and content across marketing channels.
• Helps manage brand identity assets including brand standards and visual identity.
• Strong team player with focus on collaboration.
• Superior attention to detail and excellent organizational skills.
• Strong project management skills.
• Strong oral and written communication skills.

Other

• Support COMPANY PILLARS by following and executing: Revenue Improvement, Cost Management/Profitability, Exceeding Guests Expectations, Associate Engagement, and Outstanding Physical Product.
• Must adhere to all company policies and procedures as well as the Widewaters Group Inc. Employee Handbook.
• Perform any assigned task not outlined above that the associate has the ability to perform.

Qualifications:

• Associate Degree required, or Bachelor's degree preferred.
• Minimum 3 years of relevant work experience in hospitality industry (in a hotel, hotel chain, management company, hospitality agency or travel organization).
• Proficient in Microsoft Office programs, such as PowerPoint, Word and Excel.
• Google Ads Certified, preferred. This includes understanding the different digital channels which Google can place ads.

Travel/Time Commitment

This position will require a travel commitment to travel by airplane, automobile, etc., throughout the country to the various hotel locations as may be required on a regular, as needed basis, in the sole discretion of the Company, on behalf of itself and any affiliated companies, parties, etc., it may represent.  A commitment is required to attend weekly hotel meetings as scheduled by the Corporate Executive Team.

Reports to

Vice President of Sales and Marketing

Key Partnerships

COO, Corporate Leadership, GMs, AGMs, Director of Sales, Marketing Specialists and Functional Leaders of departments.

Mission

We are ONE WIDEWATERS, striving to attract and retain the highest quality associates who share our vision of excellence in real estate investments and services.  We invest in our associates to develop motivated experts who perform at the highest level of professionalism.  Widewaters associates are empowered, collaborative, innovative, attentive to details, and take ownership in everything they do.  The result is an unparalleled execution of strategic plan and commitment to client service.

Core Competencies

• Empowerment – Freedom, power, authority and encouragement given to employees to make decisions related to their specific organizational task.
• Collaboration – Individuals working together toward a common purpose to achieve a business benefit.   
• Innovation – Demonstrates imagination and initiative to improve how we transact business. 
• Detail Oriented – Pays attention to the details and makes a conscious effort to understand causes instead of just effects.
• Accountable – Responsible for one’s own actions, decisions including execution of job responsibilities, and one’s behavior.