Vice President of Marketing

DeWitt, NY

Posted January 2, 2020

Vice President of Marketing

Can you provide visionary marketing leadership and spark motivated ambition and development? Are you looking for a role where there is no limit to your success? Widewaters Hotels is looking for a VICE PRESIDENT OF MARKETING to lead with a compelling strategic vision to ensure the organization’s profitable operation. Apply today to join an award-winning company!

Job Summary

The Vice President of Marketing is responsible for marketing all Widewaters Hotels properties by marketing promotions, digital marketing and social media. This position will be representing the hotel interactions, dealing with vendors relative to sales and operational questions, concerns, and issues.  The Vice President of Marketing is to adhere to the mission and values of Widewaters.

Essential Functions of the Job


  • Oversee all matters related to marketing and communications including media relations, digital marketing, consumer relationship management, social media, brand identity and collateral production to ensure fully integrated campaigns.
  • Manage agency relationships and collaborate with leaders across property teams (GM, DORMs, DOS, F&B) with respect to marketing campaigns, media and advertising alignment.
  • Align and support the area or property Marketing Specialists in the corporate, brand and property marketing execution. 
  • Spearhead marketing plans to prioritize messages and delivery channels for packages, need periods and groups designated by the hotels.
  • Measure, analyze and report performance of all marketing campaigns and assess against goals of work done in-house or by agencies (ROI and KPIs).
  • Manage booking links, listings and other activities on websites for most up-to-date content with third-party partners (YEXT, Guestbook, TripAdvisor, Expedia, WordPress, etc.).
  • Assist in monitoring and controlling annual marketing budget to meet and exceed overall Hotel goals.
  • Oversee organic social media contact and responses for properties.
  • Evaluates competitor positioning in the market to identify points of differentiation for use in creative and content across marketing channels.
  • Helps manage brand identity assets including brand standards and visual identity.
  • Strong team player with focus on collaboration.
  • Superior attention to detail and excellent organizational skills.
  • Strong project management skills.
  • Strong oral and written communication skills.


  • Support COMPANY PILLARS by following and executing: Revenue Improvement, Cost Management/Profitability, Exceeding Guests Expectations, Associate Engagement, and Outstanding Physical Product.
  • Must adhere to all company policies and procedures as well as the Widewaters Group Inc. Employee Handbook.
  • Perform any assigned task not outlined above that the associate has the ability to perform.


  • Associate Degree required, or Bachelor's degree preferred.
  • Minimum 3 years of relevant work experience in hospitality industry (in a hotel, hotel chain, management company, hospitality agency or travel organization).
  • Proficient in Microsoft Office programs, such as PowerPoint, Word and Excel.
  • Google Ads Certified, preferred. This includes understanding the different digital channels which Google can place ads.

Travel/Time Commitment

This position will require a travel commitment to travel by airplane, automobile, etc., throughout the country to the various hotel locations as may be required on a regular, as needed basis, in the sole discretion of the Company, on behalf of itself and any affiliated companies, parties, etc., it may represent.  A commitment is required to attend weekly hotel meetings as scheduled by the Corporate Executive Team.

Reports to

Vice President of Sales and Marketing

Key Partnerships

COO, Corporate Leadership, GMs, AGMs, Director of Sales, Marketing Specialists and Functional Leaders of departments.


We are ONE WIDEWATERS, striving to attract and retain the highest quality associates who share our vision of excellence in real estate investments and services.  We invest in our associates to develop motivated experts who perform at the highest level of professionalism.  Widewaters associates are empowered, collaborative, innovative, attentive to details, and take ownership in everything they do.  The result is an unparalleled execution of strategic plan and commitment to client service.

Core Competencies

  • Empowerment – Freedom, power, authority and encouragement given to employees to make decisions related to their specific organizational task.
  • Collaboration – Individuals working together toward a common purpose to achieve a business benefit.   
  • Innovation – Demonstrates imagination and initiative to improve how we transact business. 
  • Detail Oriented – Pays attention to the details and makes a conscious effort to understand causes instead of just effects.
  • Accountable – Responsible for one’s own actions, decisions including execution of job responsibilities, and one’s behavior.
View All Current Opportunities at WidewatersWidewaters Hotels' Mission and Values

Widewaters Hotels is an award winning, innovative hospitality management leader, built on proven pillars of success. We are passionate about delivering exceptional returns for our owners and partners, creating the ultimate guest experience and providing rewarding opportunities for our associates.

Widewaters' Hotels Values: Our values guide the way we work with and for our guests, owners & associates. Through Passion, Energy, Attitude & Work Ethic we have created a vibrant company culture and a compass for our actions.

About Us

Widewaters Hotels is part of a vertically integrated real estate organization with over 25 years of development, construction, management, and investment experience. With services ranging from hotel management to financial reporting and revenue management, we strive to deliver exceptional returns for owners and the ultimate experience for hotel guests. We invite you to discover why we’ve earned a reputation as an innovative leader in hospitality management and the partner of choice for both leading hotel brands and independent properties across the country.

  • Currently manage 16 hotels (2,357 rooms) across 10 states 
  • Total annual revenue over $60 million
  • Top 100 Management Companies by Hotel Business 2011, 2012, 2013, 2014, 2015, 2016
  • Hilton Dual Brand Deal of the Year 2014
  • Hilton Developer of the Year 2012
  • Home2 Suites by Hilton Developer of the Year 2011

Widewaters Hotels, LLC provides hotel management and asset management for leading brands as well as independent properties.

Current Portfolio Includes:

  • Hilton 
  • Marriott International
  • InterContinental Hotels Group
  • Hyatt



We appreciate your interest in Widewaters Hotels, LLC. Widewaters Hotels, LLC offers equal opportunities to all persons without regard to race, color religion, age, sex, disability, national origin, ancestry, citizenship, military or veteran status, marital status, sexual orientation, domestic violence victim status, predisposing genetic characteristics or genetic information, or any other status protected by law.


Corporate Office

Key to Widewaters success has been the ability to develop and construct high quality projects that create long-term value.

Widewaters is a vertically integrated real estate organization with over 30 years of development, construction, management and investment experience. Leveraging its entrepreneurial instincts, capital and expertise, Widewaters continues to develop and acquire quality real estate across North America.

Widewaters has developed or acquired over 11.2 million square feet of retail, office, residential, and hospitality projects totaling over $1.29 billion in value. Widewaters develops and manages all of its properties through its operating and management companies, The Widewaters Group, Inc. and Widewaters Hotels, LLC. Construction is performed through its affiliate Widewaters Construction, Inc.

Widewaters is based in Syracuse, New York with additional operations in the Charlotte, North Carolina and Salt Lake City, Utah areas. In house capabilities include: aquisitions, site selection, entitlements, feasibility, legal, leasing, financing, accounting, construction, property management, hotel management, and asset management.


5786 Widewaters Parkway
P.O. Box 3

DeWitt, NY 13214

Telephone (315) 445-2424